Should you go it alone or get professional help?
Selling a home is more work than you might think, which is why four out of five homes sold annually in the U.S. are sold through a real estate agent. But there are valid reasons for trying what's known as "for sale by owner," or FSBO ("fizzbo"). This page lets you read more about your choices before you decide:
When FSBO could be for you
When FSBO could be a bad idea
Benefits of using an agent
A third option
Let's take a look at the pros and cons of each...
FSBO could be for you if:
The real estate market is favoring sellers at the time you put your house on the market
You're not in a big hurry to sell
You want to save the typical Florida 6% commission that a real estate agent would earn by being involved
You have a good real estate attorney who can protect you through all the legal facets of selling your home
You already have a potential buyer who's financially capable of buying your home
You can detach yourself emotionally from your home
You have the time and motivation to learn more about the process, answer phone calls and show your house.
FSBO could be a bad idea if:
You're in a hurry to sell
You have a hard time handling tension, complications and rejection
You don't have the right information to price your home: Overpricing unnecessarily delays a sale, while underpricing forfeits any gains you may have made by avoiding an agent's commission
You're uncomfortable negotiating
You unknowingly stumble into legal mine fields because you don't have a real estate attorney on your side.
Before we look at the benefits of using a real estate agent, let's take a minute to define the players:
A real estate "agent" is tested and licensed by the state; a "broker" has taken an additional test, and is authorized to operate a private real estate firm; a "REALTOR®" is a licensed professional and a member of the National Association of REALTORS®. Finally, a "listing agent" refers to the real estate agent a seller hires to place a home on the market. For the sake of simplicity, we'll use the term "agent" as a general reference to any of the above.
Benefits of using an agent.
Agents know the market and can help you determine the right price for your home
Agents have a vested interest (commission) in selling your home for the highest amount possible
They have far greater resources than you for locating buyers and steering them to your home, such as the Multiple Listing Service (MLS) and "comp books," which list recent sale prices of homes similar to yours in your neighborhoodthe key determiner of your home's worth
Agents can advertise your home in classified ads and real estate magazines
They make sure in advance that prospective buyers are financially able to buy your home
Agents aren't emotionally invested in your home, so they can keep cool, level heads during the negotiating process
They save you valuable time, working many hours behind the scenes for every hour they're in your presence.
Wait, there's a third option.
Still can't make up your mind? You can always take the middle road by using a discount real estate broker for specific services. For a flat fee or hourly rate, a discount broker will handle such duties as writing a classified newspaper ad, listing the property in MLS or holding an open house.